Trends in the workplace

As demand for skilled talent increases, so do company perks

There’s good news for job seekers. A record number of U.S. hiring managers expect to increase hiring over the next six months, according to semi-annual hiring survey conducted by DHI Group, a leading online career resource and talent acquisition platform for professional communities. However, the demand for skilled talent has resulted in an even more competitive recruiting environment. Manpower in its 2016/2017 Talent Shortage Survey, reports that 40 percent of employers surveyed globally are having trouble filling positions, which represents the highest talent shortage since 2007.

Adding to recruitment pressures is the challenge to retain top talent. In “What Employers Will Worry About in 2017,” Dan Schawbel, NYT best-selling author and research director at Future Workplace, points to a study conducted by his organization and Kronos that found “87 percent of employers said that improving retention is a critical priority for their organization.” That’s not surprising considering today’s millennial workers, who now represent the largest share of the American workforce, change jobs more often than those of any older generation, reports Gallup in “How Millennials Want to Work and Live.”

Perks are becoming the norm

Faced with increased competition to recruit and retain talent, many recruiters realize it’s time to think beyond salary when it comes to recruitment. DHI Group notes that more companies are paying for relocation in order to acquire talent and also have realized the importance of perks to maintain a competitive advantage. In fact, the firm says, companies not offering perks are in the minority. A Glassdoor online survey attests to the importance of perks. It found that 57 percent of respondents reported that benefits and perks were among their top considerations before accepting a job.

In other research, Glassdoor examined how 54 benefits and perks correlate to employee satisfaction. Core benefits like health insurance, pensions, vacation and paid time off made up about the first third of the list; but employees also indicated their desire for the less traditional types of benefits. As an example, free lunch or snacks came out 16 on the list, company car at 19 and work from home at 25, all of them ranking higher than such benefits as performance bonus, tuition assistance, job training and professional development. From an employer’s perspective, food in particular is not only a popular employee perk; a study found that it has the added benefit of improving team focus and productivity.

The popularity of perks proves that sometimes it’s the little things that count to make employees feel valued and appreciated. As companies vie for talent, perks are helping companies stand out.

Find out how EAT Club, a leading provider of corporate lunch programs, makes Lunch as a Benefit (Lab) affordable for companies of any size. The Eat Club “virtual cafeteria” platform eliminates the high infrastructure costs to build an employee cafeteria on site.  Companies now can cost-effectively include office lunch as part of a comprehensive, competitive benefits package to attract and retain top talent. EAT Club serves tens of thousands of meals every day throughout the Bay Area and Los Angeles. Learn more at eatclub.com

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