Ten Failed EAT Club Dishes

A lot of people look at EAT Club now and see a successful company that knows what it’s doing. The food is delicious, well thought out, and perfectly executed. But it hasn’t always been so effortless. The menu you see today has been shaped by years of experimentation and fine-tuning. “You can’t have success without failure,” said some person who failed to get me to remember him. With that in mind, I’d like to share with you the failures that led to our success. Here is a humbling list of Ten Failed EAT Club Dishes.

  1. Sushi Nachos – The chips became too soggy and the combination of sushi and hot nacho cheese was unpleasant.
  2. Bread Sandwich – One slice of bread sandwiched between two slices of bread. Too carb heavy.
  3. Cup Of Sugar – Just a cup full of sugar. Most customers thought it was too sugary. Some thought it wasn’t sugary enough.
  4. Live Crab – A living crab. Tore up the packaging and mostly just frightened customers.
  5. Dead Crab – A dead crab. Still frightened customers.
  6. Rightside Up Pineapple Upside Down Cake – Too conceptual.
  7. Ribs Dibs – Pork ribs mixed with the bite-sized ice cream Dibs. Ahead of its time.
  8. Smurf And Turf – Steak and lobster dyed blue. Color was unappetizing.
  9. Mystery Box – Just stuff we found in the office fridge. Mostly string cheese and ketchup packets. The general consensus was that there weren’t enough ketchup packets.
  10. Fish and CHiPs – Fried fish with a DVD of the television show CHiPs. The grease from the fish made the DVD unplayable, but there were also some negative features of the dish.

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